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Customer 360

Per-account intelligence — health, cash, whitespace and the next move for sales, key-account management and credit.

Rico Auto Industries Limited · FY26 (Mar'26, actuals)

Leading Indian aluminium high-pressure die-casting auto-components maker

7,500 employees · 8+ plants & units · 12 export markets

▲ Executive read· the answer, then the moves

₹990 Cr of value-chain cross-sell sits across 10 accounts on ₹2,310 Cr of revenue, while 0 accounts (₹0 Cr) are flagged high-churn. Defend the at-risk book first, then sell up the chain where the account expands fastest.

4 of 4 headline metrics improving vs prior · still off target: Program / Repeat-Order Rate 109.0% vs 113.0%, Machined & Value-Added Revenue ₹545 Cr vs ₹700 Cr, DSO (Days Sales Outstanding) 55d vs 50d

Do now — ranked by urgency

1
Defend the high-churn accountsAct now
Why it matters
0 accounts at high churn risk put ₹0 Cr of revenue in play; a save here protects repeat-order revenue directly.
What's driving it
0 of 10 accounts flagged High churn
₹0 Cr revenue exposed
FYI
Portfolio revenue ₹2,310 Cr; 6 live account signals tracked
Owner: Account / CSM
Open programs →▤ open at-risk programs
2
₹20 Cr of programs at risk — Q3 FY26Watch
Why it matters
Each lost program is machined & value-added revenue that won't repeat.
What's driving it
renewal window Q3 FY26
Signal: Order-book risk
FYI
Of ₹130 Cr of programs up for renewal in Q3 FY26, ₹20 Cr is at risk of non-repeat.
Owner: Chief Marketing & Sales Officer
Act →▤ open the at-risk programs
3
₹28 Cr of programs at risk — Q4 FY26Watch
Why it matters
Each lost program is machined & value-added revenue that won't repeat.
What's driving it
renewal window Q4 FY26
Signal: Order-book risk
FYI
Of ₹160 Cr of programs up for renewal in Q4 FY26, ₹28 Cr is at risk of non-repeat.
Owner: Chief Marketing & Sales Officer
Act →▤ open the at-risk programs
4
₹18 Cr of programs at risk — Q1 FY27Watch
Why it matters
Each lost program is machined & value-added revenue that won't repeat.
What's driving it
renewal window Q1 FY27
Signal: Order-book risk
FYI
Of ₹120 Cr of programs up for renewal in Q1 FY27, ₹18 Cr is at risk of non-repeat.
Owner: Chief Marketing & Sales Officer
Act →▤ open the at-risk programs

📈 Customer diversification & exportsStep 2 of 6 · OEM accounts, content cross-sell◀ Order-Book / Sales 360 Order / Quoting 360 ▶All journeys

🌐 Enterprise 360 modules· on Customer 360Browse all 31 views ▾

✅ Todayyour decision queue 📨 Activity & Digestaudit trail · @mentions 🧭 360 Directoryall views by persona 🗺 Guided Journeyspersona flows · step-by-step 🛰 Control Towercommand center 🎯 Strategy & Goals4 pillars · OKRs 💎 Value Creation Planshareholder value · valuation 🤖 AI Agentsrecommend & act 🌐 Enterprise 360the consolidated pane 📈 Order-Book / Sales 360funnel · forecast 🛰 Market & Industry Intelsignals · growth initiatives 🏛 Company Hierarchyorg · divisions · entities 🗂 Org Roll-up 360region · division · plant 📍 Plant / Asset 360plant twin · health · machines 👥 Customer 360brand accounts · cross-sell 🧩 Customer Mastergolden record · MDM 🧾 Order / Quoting 360quoting by division 🔄 Order-to-Cash 360order-to-cash cycle 🔁 Machined & Value-Added 360value-added · programs 🔧 Project / Job 360delivery · job margin 👷 Workforce 360plant workforce · utilization 🏷 Division / Value-Chain 360divisions · margin journey 🧩 Transformation 360PMO · workstreams · go-live 🤝 Growth & Capex 360initiatives · capex · ROI 🚪 Value Creationdebt · QoE · EV bridge 🚚 Supply & Materials 360spend · terms · risk 💰 Finance 360P&L · divisions 💵 Cash 360DSO · AR · treasury 🧬 Ontology & Meshlogical layer · data products ▤ Evidencedrill-to-record · export 🩺 Data Healthfreshness · lineage

↗ Where this connects — act / drill across

🧩Customer Master· the golden record & terms 🔁Machined & Value-Added 360· programs & repeat orders 🧾Order / Quoting 360· quote the cross-sell 💵Cash 360· the account's DSO & AR

● LiveBuilt forCMO · Sales· where to sell up the chain nextKey-Account / KAM· program & renewal playsCredit · Collections· who to chase or hold

Pick an account for a one-page profile that turns the data into a move — a cross-sell play for sales, an expansion/renewal plan for key-account management, and a collect-or-hold call for credit — each benchmarked against the portfolio.

Data backing: customer · opportunity · signal · kpi (repeat-order/DSO/GM peer benchmarks)

Select an account

Hero MotoCorp

Cross-sell now

Global account · Two-Wheelers

Customer health

churnMedium

Financials

Revenue

₹645 Cr

Value-added

₹180 Cr

28% value-added

Order book

₹240 Cr

Gross margin

30%

-2.5 vs peer

Repeat-order

106%

-3 vs peer

Whitespace

₹120 Cr

cross-sell

Cash & credit

DSO

56d

+1 vs peer

Aged AR

₹19 Cr

modeled >45d

Churn risk

Medium

Signals & pipeline

📰 Hero MotoCorp guides higher FY27 2W volumes (2026-05-06) → powertrain & alloy-wheel pull-through (but watch concentration)

No open opportunity.

Next best action · by stakeholder

Sales / CMO

Sell up the chain into ₹120 Cr of whitespace — Two-Wheelers account already at 28% value-added; attach the missing step (raw casting→machined→assembled module).

Key-Account / KAM

Healthy expansion (repeat-order 106%, +-3 vs peer). Lock a multi-year program and anchor-customer status.

Credit / Collections

Cash position healthy (DSO 56d, within peer). No action.

Exhibit 1

All accounts · one decision each

10 named accounts · ₹2,310 Cr revenue · ₹990 Cr of value-chain cross-sell · 0 at churn risk.

Account	End-market	Revenue	Value-added	Repeat-order	DSO	Whitespace	Health	Verdict
Hero MotoCorp	Two-Wheelers	₹645 Cr	₹180 Cr	106%	56d	₹120 Cr	88	Cross-sell
Maruti Suzuki	Passenger Vehicles	₹330 Cr	₹130 Cr	112%	52d	₹110 Cr	90	Cross-sell
Honda (HMSI / Cars)	Powertrain	₹250 Cr	₹95 Cr	108%	54d	₹80 Cr	85	Grow
Export OEMs (Europe / NA)	Exports	₹220 Cr	₹120 Cr	109%	60d	₹110 Cr	84	Cross-sell
Royal Enfield	Two-Wheelers	₹210 Cr	₹80 Cr	110%	50d	₹95 Cr	87	Grow
BMW Group	Passenger Vehicles	₹180 Cr	₹110 Cr	113%	58d	₹130 Cr	91	Cross-sell
Renault-Nissan	Passenger Vehicles	₹150 Cr	₹70 Cr	107%	55d	₹70 Cr	80	Maintain
Toyota / TKM	EV / e-Mobility	₹120 Cr	₹85 Cr	115%	57d	₹140 Cr	89	Cross-sell
Bajaj / TVS	Two-Wheelers	₹110 Cr	₹45 Cr	104%	53d	₹60 Cr	78	Maintain
Tata Motors / Mahindra	Commercial Vehicles	₹95 Cr	₹50 Cr	106%	58d	₹75 Cr	79	Maintain